Art-direction

 

The program is developed for training effective leaders of creative processes. Irrespective of professional field – graphic design, advertising, game design, magazine design or fashion – art director always plays the role of the producer, who sees the project conceptually: able to systematically share the idea of specific tasks, monitor their implementation, and then gather everything in the one-piece high-quality project. It is a multidisciplinary profession: he must know exactly what you need to get as a result, know the business models and have communication, negotiation and presentation skills. During training, students will practice their creative skills in project management and at the same time learning a strong theoretical block from leading Russian art directors. It will allow to gaining experience in a real design activities as the head of the creative team.

Alexandra Kuznetsova

Academic Director of HSE Art & Design School bachelor’s programme, graphic practicing designer, former Art Director of Imperial Transaero magazine. She collaborated with the Snob magazine as designer, as Illustrator worked with periodical issues CitizenK, F5, «ArtChronika», etc.

Arseny Mescheryakov

Head of HSE Art And Design School, designer, founder of the design bureau Agey Tomesh and the publishing house «WAM»