Art Direction for Cultural Institutions. Master's Program

"This program is designed for those who want to pursue a career in design and are also passionate about art and contemporary culture in all its diverse forms. Visual communication and the branding of cultural institutions often serve as testing grounds for bold, unconventional, and even provocative design ideas, providing a space for genuine creative freedom. The vibrant cultural landscape of Saint Petersburg allows us to integrate real-world projects from our clients and partners—including leading museums, theaters, festivals, and art galleries—directly into the curriculum," says Ksenia Malich, historian, PhD in Art History, and lecturer at the HSE Art and Design School in Saint Petersburg.


 

About the Program

The program is designed for graduates holding a bachelor's degree in design, visual arts, or a closely related field. The curriculum places a strong emphasis on the dynamic roles that cultural institutions play at the intersection of academia, public education, media, entertainment, and technology. Rather than viewing museums and galleries as static spaces, the program recognizes their evolving importance in contemporary society and prepares students to engage with these complexities.

Students will be equipped to navigate a wide array of professional environments—ranging from traditional museums to immersive and digital venues—by addressing the unique visual communication and branding challenges found within each context. The location in Saint Petersburg, widely regarded as the cultural capital of Russia, provides unparalleled access to historic institutions such as the Hermitage Museum, the Russian Museum, and the Manege. This proximity to leading cultural landmarks offers students rare opportunities for hands-on experience and direct engagement with the arts sector.

Under the guidance of renowned Russian designers, students will work on authentic projects and develop professional portfolios that showcase their creativity and leadership potential. The program also features regular meetings with curators, conservators, museum directors, gallery managers, media professionals, independent experts, and international colleagues, ensuring that students are exposed to diverse perspectives and the latest industry practices.

Read more

* In the list of graduate programs, select "Design (Russian- and English-taught)" in Saint Petersburg. In the next steps of the International Admissions process, specify your preferred track—either English or Russian.

 

Career Opportunities

Graduates of this program will be equipped with the skills and experience needed to pursue a wide range of professional roles within the cultural and creative industries. Possible career paths include:

Program Structure

Admission Requirements

Admission to the master's program is based on a competitive selection process that includes both an interview and a portfolio review. All exams and assessments are conducted online.

Interview

  • During the interview, applicants are invited to demonstrate their motivation for studying design and discuss their interests and preferences in art and design with the admissions committee.

Portfolio Submission

  • Applicants must submit a portfolio showcasing their design work, along with any other relevant projects. The portfolio should include visual materials accompanied by detailed descriptions, and may also contain links to online portfolios.

  • Diplomas and certificates from design contests can be included as well. There are no restrictions on the number of works submitted.

  • Portfolios are uploaded to the HSE Art and Design School's digital platform.

Program Details

Duration: 2 years (full-time)
Language: English
Location: Saint Petersburg, HSE University

Contacts:

Saint-Petersburg, Kantemirovskaya St., 3A, room 239

Ksenia Malich
Academic supervisor
Ksenia Malich
Anna Prischak
Program coordinator
Anna Prischak

Curators and Instructors

Mitya Kharshak

Mitya Kharshak

Head of the HSE ART AND DESIGN SCHOOL in St. Petersburg, coordinator of regional campuses and the international programs, graphic designer, founder and editor-in-chief of the "Projector" magazine.

Kseniia Malich

Kseniia Malich

PhD, Academic Supervisor of the Master's Program and senior lecturer  at the HSE ART AND DESIGN SCHOOL in St. Petersburg, architectural historian.

Fyodor Abroskin

Fyodor Abroskin

Curator of the "Communication Design" program at the HSE ART AND DESIGN SCHOOL in St. Petersburg, type and graphic designer.

Ivan Kulikov

Ivan Kulikov

Curator of the "Communication Design" program at the HSE ART AND DESIGN SCHOOL in St. Petersburg, founder and creative director of the design group and branding agency "Terminal Design".

Darina Polikarpova

Darina Polikarpova

Instructor of the "History and Theory of Design" course at the HSE ART AND DESIGN SCHOOL in St. Petersburg, film critic, curator of the "Invisible Film Festival".

Evgeny Grigoriev

Evgeny Grigoriev

Curator of the specialization "Typography and Multipage Design" at the HSE ART AND DESIGN SCHOOL in St. Petersburg, book designer.

Ilya Bannikov

Ilya Bannikov

Curator of "Communication Design" program at the HSE ART AND DESIGN SCHOOL in St. Petersburg, artist, designer.

Yuri Shtapakov 

Yuri Shtapakov 

Instructor of the "Art Practice" course at the HSE ART AND DESIGN SCHOOL in St. Petersburg, artist, book illustrator.

International Perspective

This program provides students with valuable professional experience through direct collaboration with cultural institutions in Saint Petersburg. At the same time, it emphasizes the development of highly transferable skills in visual communication, project management, and cultural branding—competencies that are increasingly in demand in the global job market.

Graduates are not only equipped to pursue careers in a variety of international contexts, but also to initiate and nurture partnerships between cultural organizations in Saint Petersburg and those in their home countries. In this way, they serve as cultural ambassadors, fostering dialogue and cooperation that bridge cultural boundaries.

The program offers students a rare opportunity to gain hands-on experience with major cultural organizations in one of the world's most dynamic cultural cities. This practical foundation ensures that graduates are well-prepared to implement innovative solutions and adapt to diverse professional environments in cultural institutions worldwide.

NEWS

Alisa Lapshina: "Competitions kickstarted my international career"

For young creatives, contests and exhibitions are often the first step into the professional world — and HSE ART AND DESIGN SCHOOL actively supports students, opening doors to international opportunities. Alisa Lapshina’s journey is one of those success stories. A graduate of the Photography program, she’s now part of the university’s team. Her works were recently featured at the Pingyao International Photography Festival. Alisa shares her impressions from the festival trip, her contest experience, and how art can help you find your voice.

Next stop — Xi’an: the academic journey of HSE University’s Faculty of Creative Industries in China

On September 25, the Faculty of Creative Industries at HSE University took another step in building academic ties with China. The delegation visited Xi’an Technological University to discuss future cooperation — from joint programs to a forthcoming memorandum of understanding. Beyond formal talks, the visit was also about exchange and discovery. 

China Academy of Art visits HSE ART AND DESIGN SCHOOL

On September 29, 2025, HSE ART AND DESIGN SCHOOL in Moscow hosted a delegation from the China Academy of Art. The visit continued the dialogue that began earlier this month, when representatives of HSE’s Faculty of Creative Industries traveled to Hangzhou on September 14 to discuss future academic collaboration.

HSE ART AND DESIGN SCHOOL at photography festival in China

On September 19, the 25th Pingyao International Photography Festival (PIP) opened in the city of Pingyao, Shanxi Province, China. The festival featured works by 16 students from the ART AND DESIGN SCHOOL, selected through the international student photo competition HSE Creative Open / Photoproject.

HSE University’s Faculty of Creative Industries visits Communication University of Zhejiang

On September 15 – 16, 2025, a delegation from HSE University’s Faculty of Creative Industriesvisited the Communication University of Zhejiang (CUZ), touring the Hangzhou and Tongxiang campuses, meeting with university leadership and faculty, reviewing campus infrastructure, and discussing prospects for academic and project-based cooperation.

HSE builds academic dialogue with China Academy of Art (CAA)

On September 14, 2025,  a delegation from HSE University’s Faculty of Creative Industries met with representatives of the China Academy of Art (CAA) and the CAA Design Museum at the Academy’s Hangzhou campus. This was the first in‑person meeting following CAA professors Shao Wenhuan, Head of the Department of Photography, and Liu Yang, Deputy Head of the Department, serving as jury members for the HSE Creative Open / Photo Project. The visit marked an important step in advancing academic dialogue between the universities.

HSE University and Thailand’s Creative Economy Agency explore new avenues for collaboration

On July 30, 2025, representatives from HSE University and Thailand’s Creative Economy Agency (CEA) held a joint meeting to discuss opportunities for collaboration in creative education and cultural exchange. The event took place at the HSE ART AND DESIGN SCHOOL and was held with the support of the Royal Thai Embassy in Russia.

The HSE Online Campus celebrates its first bachelor’s graduates

Over 100 graduates received their higher education diplomas after completing programs in Design and Computer Science & Data Analysis. In total, 117 students took part in the programs, representing various regions of Russia — including the Moscow, Leningrad, Tula, and Novosibirsk regions, Perm Krai, and the Republic of Bashkortostan — as well as four other countries: Kazakhstan, Georgia, Portugal, and the United States.

HSE and Zhejiang Communication University strengthen creative partnership

On July 7, 2025, a delegation from the Communication University of Zhejiang, led by University Council Chair Wei Guotang, visited HSE University. The meeting in the Blue Hall of the Durasov House brought together HSE Vice Rector Dmitry Zemtsov, Vice Dean Tatiana Rivchun, and representatives of the HSE Institute for Creative Industries Development and the HSE Art and Design School.

Creativity takes the stage: First-ever DAFES AWARDS at Telling Stories festival

On May 24, the first-ever DAFES AWARDSceremony took place in Moscow as part of the Telling Stories creative industries festival, organized in collaboration with the DAFES competition platform. The awards featured fourteen categories that brought together young creatives and industry veterans working at the forefront of design, art, and media.

HSE ART AND DESIGN SCHOOL students join youth photo exhibition in Nanjing

On May 30, 2025, three students from the HSE ART AND DESIGN SCHOOL took part in the opening of the “New Wave” Nanjing International Youth Image Exhibition. The exhibition is a curated showcase featuring works by emerging artists from around the world and is organized by the Photography Department of Nanjing University of the Arts.

HSE CREATIVE OPEN 2025: Spotlight on student creativity

On May 24, at the Moscow Telling Stories creative industries festival, the HSE CREATIVE OPEN award ceremony took place. Winners of the HSE ART AND DESIGN SCHOOL's flagship international prize presented their projects across 20 categories — including Packaging Design, Music Video, Conceptual Hotel, and Folk Craft as a Brand.

​​​​​​​The exhibition Covered Scape by Mitya Kharshak and Yao Lu opened on Vasilyevsky Island

On May 20, a joint exhibition by Mitya Kharshak, Head of HSE ART AND DESIGN SCHOOL in St. Petersburg, and Chinese photographer and professor Yao Lu was officially opened.

A Russian-Indonesian film poster exhibition opens at HSE University – St. Petersburg

As part of International Partners' Week, a student exhibition featuring the winners and finalists of an international poster competition opened in the new building of HSE University – St. Petersburg on Vasilievsky Island. The exhibition was organized by the HSE ART AND DESIGN SCHOOL – St. Petersburg in collaboration with the Sepuluh Nopember Institute of Technology (Indonesia). 

Ariel Kotzer on AI and art

While visiting HSE ART AND DESIGN SCHOOL in Saint Petersburg, designer Ariel Kotzer gave a lecture and sat down for an interview, sharing his insights on AI’s role in art and design—its potential, limitations, and creative impact. 

HSE Art and Design School at the ADCR Awards 2024

On October 10, the award ceremony for the winners of the Russian professional competition in the field of creativity, design and advertising ADCR Awards took place. This year, all the prizes in the Graphic Design / Product Design category were taken by our students. In addition, the HSE Art and Design School has once again become the School of the Year, and Leonid Slavin is the tutor of the year!

Open Lecture by Mehdi Saeedi as Part of the Lectory’Port Project

On October 21, the HSE ART AND DESIGN SCHOOL – St. Petersburg, in partnership with Sevkabel Port, invites you to a lecture by Iranian graphic designer Mehdi Saeedi titled Change and Challenges.

HSE ART AND DESIGN SCHOOL hosts lecture by Hungarian designer László Nagy

The HSE ART AND DESIGN SCHOOL in St. Petersburg is stepping up its collaboration with the Liszt Institute (Hungarian Cultural Center), as it’s hosting a public lecture by renowned Hungarian designer László Nagy. 

HSE ART AND DESIGN SCHOOL x Moscow City Tourism Committee: Global Talents in the Russian capital

The HSE ART AND DESIGN SCHOOL and the Moscow City Tourism Committee collaborated on two major projects: the international photo exhibition for BRICS countries “Big Cities in Moscow” and the international short video competition WOWMOSCOW, which was won by Takha Audyarahma from Indonesia. Her video will premiere on August 24 as part of the Moscow International Film Week program.

Indonesian student wins WOWMOSCOW 2024 Short Videos Competition

Indonesian student Takha Audyarahma has been announced as the winner of WOWMOSCOW, the International Short Video Competition about Cities, held as part of the forum and festival Territory of the Future. Moscow 2030. The results were revealed on August 15 during an official ceremony at the Cinema Museum at VDNKh.

Special prizes for participants in the International WOWMOSCOW Competition

The HSE ART AND DESIGN SCHOOL is happy to announce special prizes for the participants of the International Competition of Short Videos about Cities WOWMOSCOW.

WOWMOSCOW finalists revealed at Territory of the Future festival

The finalists of the WOWMOSCOW International Competition of Short Videos about Cities have been announced. The competition was organized by the Moscow City Tourism Committee and the HSE Art and Design School as part of the forum and festival Territory of the Future. Moscow 2030.

Shortlist for the WOWMOSCOW Video Competition about Cities

We are pleased to announce that a shortlist has been published for the WOWMOSCOW International Competition of Short Videos about Cities organized by the Moscow City Tourism Committee and the HSE Art and Design School as part of the forum and festival "Territory of the Future. Moscow 2030".

International Competition of Short Videos about Cities

The Moscow City Tourism Committee and HSE ART AND DESIGN SCHOOL invite young directors, animators, cameramen, and other authors working with video to participate in the International Competition of Short Videos about Cities. The contest is organized on the platform of HSE ART&DESIGN SCHOOL and the Institute of Creative Industries Development "Creative City" in the framework of the forum-festival “Forum Moscow 2030 — The Home of the Future”.

Oded Ezer's Visionary Typography: Artist Talk at HSE ART AND DESIGN SCHOOL in Saint Petersburg

On June 28, at the RASKROI space in St. Petersburg, Oded Ezer delivered a lecture focused on his numerous experimental projects, which lie at the intersection of typography and design, biology, and social phenomena.

Mitya Kharshak Delivered a Lecture at Bezalel Academy of Arts and Design

Mitya Kharshak, Head of HSE ART AND DESIGN SCHOOL in Saint Petersburg, presented a lecture on “Branding and Visual Communications of Cultural Institutions” at the Bezalel Academy of Arts and Design.

Design Day #2 in Yerevan

In April, HSE ART AND DESIGN SCHOOL and Russian-Armenian University (RAU) hosted Design Day #2 in Yerevan. The highlight of the event was a public talk moderated by Mitya Kharshak and Igor Gurovich, centered around the theme "Girl Power". Some of the brightest representatives of the contemporary Armenian design scene joined the discussion.

International conference THEORIES AND PRACTICES OF ART AND DESIGN: SOCIOCULTURAL, ECONOMIC AND POLITICAL CONTEXTS

HSE ART AND DESIGN SCHOOL and HSE Doctoral School in Arts & Design invite to take part in the international conference «Theories and practices of art and design: sociocultural, economic and political contexts», will be held on April 10-12, 2024.

Mitya Kharshak hosted a communication design workshop at Chitkara University

In this year's edition, the focus of the event centred around the expansive domains of Art and Design, highlighting key disciplines including Animation, Communication, UI/UX, Fashion, Architecture, Interior Design, Media & Mass Communication, and Filmmaking.

Mitya Kharshak delivered lectures on branding and communication design at several Indian universities

Mitya Kharshak, the supervisor of HSE ART AND DESIGN SCHOOL in Saint Petersburg, recently embarked on a visit to India as part of an international delegation from NRU HSE. During this visit, he delivered lectures on branding and visual communications at esteemed institutions such as Subharti University, the Indian Institute of Arts & Design, the UPES School of Design, and LPU.

Posters by students and curator in the shortlist of the OITA Awards in South Korea

The results of The Oesol International Typography Award, the first annual typographic award, have been announced. Its shortlist includes the students of HSE ART AND DESIGN SCHOOL, St.Petersburg, and Andy Martin, curator.

Projector. Turkish Design. Open presentation of a special issue of a design magazine in St. Petersburg and Istanbul

The new issue of the Projector magazine dedicated to Turkish design will be presented on September 13th in Istanbul by its publisher and editor-in-chief, the head of the HSE School of Design in St. Petersburg, a well-known designer Mitya Kharshak.

 

Students of the HSE Art & Design School on the short-list of Dieline Awards 2023

Case studies affiliated with the HSE ART AND DESIGN SCHOOL were included on the short-list of Dieline Awards 2023. Alumni of the School Nikita Gavrilov introduced Beaky — a conceptual cosmetic brand that reimagines childhood-like bath time. Another work selected by the jury — Foodzilla — pet food packaging designed by the second-year student Zhenya Zhuk.

«Design is not all about work, it’s about the approach to solving life problems»

Misha Nekrasov, a graduate of the Communication Design profile in St. Petersburg, already during his studies managed to work with such brands as BMW, MINI, and the St. Petersburg Motorcycle Center. Now Misha works at the Creative Mind Bureau branding agency. In the interview, he told us about his creative and professional path, the principles of working with clients and gave some advice to young designers.

HSE in the ranking of the world’s best universities in the Art & Design category

According to the results of the prestigious world educational rating QS-2021, published on March 4, HSE has improved its position by entering the top 150 world universities in the Art & Design category and becoming the only Russian university listed in it.

Poster Every Day: international poster exhibition in St. Petersburg

A large-scale poster exhibition Poster Every Day is running at Brusnitsyn Arts District, St. Petersburg, until the end of the summer. The project is curated by Anna Gerasimchuk, the graduate of Communication Design. Basic course, HSE ART AND DESIGN SCHOOL.

Student Works

About HSE

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National Research University Higher School of Economics is one of Russia’s leading universities. HSE is featured in the majority of authoritative international educational rankings (QS, ARWU, Times Higher Education, U.S. News Best Global Universities Subject).

In addition to being a major scientific hub, HSE serves as a prominent expert platform. Its faculty actively contributes to key expert discussions, serves on numerous academic and advisory boards, and is recognized as a thought leader in areas such as education, social policy, healthcare, demography, labor markets, transportation, public administration, and technological development.

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