The body company

Credits: Anastasia Arkhipova (RU), Kate Umnova (RU), Vasily Shikhachevsky (RU)
Credits: Anastasia Arkhipova (RU), Kate Umnova (RU), Vasily Shikhachevsky (RU)

An interactive 360-degree video «The body company» draws attention to the taboo topic of menopause through captivating and approachable content.

The project metaphorically presents the human body as a large business company under a series of reconstructions. The video showcases structural changes happening in the «body company» after the partial leaving of important employees — estrogens. This reform represents a starting point of menopause and sets a stage to reveal the nuances of the process. In the video, the loss of important workers affects all parts of the «body company» and sets off corresponding processes in every «department».

Video characters — body company’s directors — view menopause not as the end of life, but as an important period that requires attention and a proper approach.

As a result, by the end of the video, the viewer is informed about the natural processes and healthcare measures that bring harmony to the «company».

The project has three display options:
1. It can be presented as a panoramic video installation;
2. It can be adapted for the VR headset;
3. It can be displayed as a flat narrative screencast of the 360-degree video.


HSE Garden Pavilion is a platform which presents the diversity of young artists’ views on Ars Electronica2021 key topic — A New Digital Deal. The Pavilion’s agenda includes digital exhibitions, sound performance, and a collection of in-browser games. All projects are created by students and alumni of HSE University, one of the leading young universities worldwide (QS 50 Under 50), and the best Russian university in the field of Art & Design (QS-2021).

The Pavilion’s projects dwell on the ambiguous nature of social networks’ transparency; the digital perception of the female body; how to make an artist out of a game character; understanding a person with attention deficit disorder and dealing with frustration about one’s behavior in the face of approaching deadlines. The Garden also offers sonic portals—a speculative digital sound environment and a Garden castle exhibition, filled with digital sculptures, videos, and photos.

The program also includes a round-table discussion that will unite specialists in media history, semiotics of contemporary art, game studies, digital art and design to rethink perspectives of the online condition humaine.

HSE ART AND DESIGN SCHOOL is the branch of Higher School of Economics National Research University, one of the leading universities of the Russian Federation, enlisted in the best 40 young world universities and being recognized the best Russian institution of higher education in the Art&Design category according to the leading international educational rating QS-2021. The current number of students is above 3000 taking the bachelor and master programs, postgraduate studies and additional education. HSE ART AND DESIGN SCHOOL also offers courses for children in more than 15 educational programs.​​​​​​​

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