HSE CREATIVE OPEN 2025: Spotlight on student creativity

HSE CREATIVE OPEN 2025: Spotlight on student creativity

On May 24, at the Moscow Telling Stories creative industries festival, the HSE CREATIVE OPEN award ceremony took place. Winners of the HSE ART AND DESIGN SCHOOL's flagship international prize presented their projects across 20 categories — including Packaging Design, Music Video, Conceptual Hotel, and Folk Craft as a Brand.

As part of the DAFES Awards program, HSE CREATIVE OPEN, a dedicated student track supported by the HSE ART AND DESIGN SCHOOL, is open to students and recent graduates from universities around the globe. The contest seeks to gather original concepts and impactful projects across design, contemporary art, and fashion, while highlighting career development opportunities within the creative industries.

A total of 35 companies partnered with the competition to support award categories and help spotlight key areas of the creative industries. Their involvement reflects a growing interest among businesses in identifying and investing in creative talent at all stages of development.

The ninth season of HSE CREATIVE OPEN featured a wide range of categories — from identity and brand design to socially driven projects and board games. The competition showcased both visual research and applied works, such as an educational book and a conceptual hotel design. Each category reflected current trends in the creative industries, demonstrating how design and creativity can help shape new meanings and address real-world challenges.

Congratulations to the winners — we’re excited to share their names and projects!
 

Visual Identity and Branding

2nd Place. Ira Kim

Usolye

3rd Place. Fyodor Shchepin

Exhibition of Lev Theremin

Packaging Design

1st Place. Olesya Ponomaryova

Beeoff Honey Packaging

2nd Place. Egor Shlaferov

Ocha — Japanese Cold Tea

3rd Place. Elizaveta Kolosova, Sofya Izbenko

Black Garlic

Folk Craft as a Brand

1st Place. Alina Umirova

Ornaments of Uzbekistan

3rd Place. Ksenia Luzina

Visual Study of Gorodets Painting

Socially Significant Project. Product Design

1st Place. Karina Mulkamanova

Aida | Family Tree Creation Service

2nd Place. Yulia Sabutskaya, Ivan Kelmenchuk, Muhammed Bashik

Landing Page for Oncologika — a Foundation Supporting Adult Cancer Patients

3rd Place. Ulyana Vorobyova, Aleksandra Shushina, Anastasia Lopukhovskaya

Self — Encyclopedia of Adult Life

Best Poster for Beasti-100

1st Place. Darya Drigina

BISTI-100

2nd Place. Yulia Novikova

Poster BISTI-100

3rd Place. Anastasia Cherkasskaya

BISTI-100

Explainer

1st Place. Irma Lukina, Emilia Shendrik

The Story of Stickers with the MOSTICK Festival

3rd Place. Ksenia Denisova

What is Pollinosis?

Video Game Graphics

1st Place. Anna Osipova, Maria Lapina

Smile, Sir! | HSE CREATIVE OPEN

2nd Place. Valeriy Mannanov

Ad Extremum | HSE CREATIVE OPEN

3rd Place. Alina Loginova

To Splinters

Board Game

1st Place. Polina Tikhomirova, Anton Tarabanov

Astazione

2nd Place. Alexandra Novikova, Andrey Trishechkin

By the Rules

3rd Place. Arina Terentyeva, Denis Voznesensky

Get Moldy!

Educational Book

Brand Concept

1st Place. Boris Gladyshev

one time stand

2nd Place. Yulia Manuilova

Relicts Jewellery

3rd Place. Anfisa Prokudina, Elizaveta Zenkova

Atelier Argear

Conceptual Hotel

1st Place. Yulia Konysheva

Retreat Hotel TIKHO

2nd Place. Maria Koryugina

SOLARIS

3rd Place. Malika Abduzhalilova

Hotel Design Project in Ingushetia

Music Album: Neural Network Images from the Exhibition

1st Place. Mikhail Meshcheryakov

Neural Network Images from the Exhibition

2nd Place. Mariam Sadygova, Alexandra Andreeva

Neural Network Images from the Exhibition

3rd Place. Aleksei Sindinskiy

Neural Network Images from the Exhibition

Music Video

Partners: 2x2 TV Channel

1st Place. Anna Pavlova

Fall

2nd Place. Anna Olekhnovich

I Am Sorrow / Affinage

3rd Place. Nadiya Azhmuratova

On the Court

Photo Project

1st Place. Darya Kalnina

CHAST’

2nd Place. Zhu Shichang

OUTLANDS

3rd Place. Alisa Lapshina

Vanishing point

Regional Event

1st Place. Valeria Zubrilova, Ekaterina Baklakova

House for a Day

3rd Place. Olesya Vashchenko

LUSCINIA: Audiovisual Performance

Curatorial Project

1st Place. Anastasia Shabashova, Roman Mironov

Exhibition Freedom of Absurdity

3rd Place. Victoria Shmygovskaya, Diana Machulina, Alina Smolina

Flora of the Age of Disasters

Visual Series

1st Place. Irina Strelnikova

Polar Weekdays

1st Place. Elizaveta Volontsevich

Big Sochi

1st Place. Katerina Kiseleva

Blowing Away

2nd Place. Angelina Sergeeva

Bim, Boom, Bam, Bom

2nd Place. Sasha Vais

Crab in the Big City

2nd Place. Ksenia Izotova

Little House in the Village

3rd Place. Varvara Ovchinnikova

Favorite Toy

3rd Place. Alina Sharapova

A Year According to Kharms

3rd Place. Varvara Ushakova

The Four Seasons of the Soul

Prompt Engineering

1st Place. Maria Sukhova, Ivan Sergienko, Andrey Kotov

Ice Battle: Real-Time Neuro-Art Performance

2nd Place. Elina Fattakhova

Neighbourhood

3rd Place. Yulia Smolenchuk

May

Social Impact Campaign — Advertising

2nd Place. Anastasia Totskaya

Brand Promotion for Kitchen Kerning

3rd Place. Violetta Dzyubek

Kruti Terebi

Special Project/Collaboration Concept — Advertising, Media Design

2nd Place. Dasha Zakharova

Preserving Cultural Heritage

3rd Place. Kadriya Shambulatova

Beauty Without Consequences

We sincerely thank all the participants, jury members, and partners who contributed to the success of this edition of the DAFES Awards and HSE CREATIVE OPEN. Your creativity, dedication, and expertise have been vital in pushing the boundaries of innovation and artistic expression within the global creative community. It is through this shared passion and collaboration that we continue to build a vibrant ecosystem, fostering new ideas and inspiring the next generation of creative leaders.

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