Communication Design

"A communication designer, in my view, is a multidisciplinary designer — a universally developed professional capable of solving the most complex creative challenges," — says Mitya Kharshak, academic head of the "Design" program at the HSE ART AND DESIGN SCHOOL in St. Petersburg.

About the Program

The "Communication Design" program, developed by prominent practicing designers, is designed to train top specialists in the field of creative industries. It allows students to quickly immerse themselves in the profession, build a high-quality portfolio, and gain expertise in the field of project promotion and management. 

Unique to St. Petersburg, this program enables students to gain practical design skills in graphic design, branding, typography, infographics, packaging design, and multi-page publications, provides a strong foundation in art history, and allows to develop creative project management abilities. From the very first lesson, students work on their own projects, developing systemic and conceptual thinking, mastering computer design tools, working in workshops, and attending university-wide courses. As they progress, students dive deeper into the studies and branding projects, subsequently choosing a specialization—Branding, Multi-Page Design, or Motion Design—for further development.

Students actively participate in creative exhibitions and competitions, gaining professional experience and significantly enriching their portfolios. The St. Petersburg campus of the HSE Art and Design School implements large-scale projects in collaboration with major cultural institutions in the city, including the Hermitage Museum, the Russian Ethnographic Museum, the New Stage of the Alexandrinsky Theater, the Mayakovsky Library, and many others. By participating in these collaborations, students build strong portfolios by the end of their studies, showcasing their skills and expertise in the professional community.

Upon completing the program, graduates earn an international bachelor's degree, a portfolio of high-quality design projects, and advanced knowledge in marketing and management.

Career Opportunities

Program Structure

Specializations

If you want to pursue a design education in St. Petersburg, you can choose one of the three specializations within this program:

Branding

A strong brand is the key to the success of any project. Every day, we encounter countless brands, but only a few become legendary, resonating with potential clients and ultimately increasing demand for the product. Students specializing in "Branding" undertake the tasks ranging from conducting preliminary design research to developing a comprehensive corporate identity. Students learn to view branding from various perspectives, convey brand ideas across different contexts, and focus on both visual language and textual content, becoming highly skilled and sought-after professionals.

Natalya Radnaeva, Anna Kondratova. Bachelor's Degree. Work for the 2nd year
Natalya Radnaeva, Anna Kondratova. Bachelor's Degree. Work for the 2nd year
Anna Kivrel. Bachelor's Degree. Work for the 3rd year
Anna Kivrel. Bachelor's Degree. Work for the 3rd year
Maria Kirshenman. Bachelor’s Degree. Work for the 2nd year
Maria Kirshenman. Bachelor’s Degree. Work for the 2nd year

Typography and Multi-Page Design

Students design printed publications of various formats: books, magazines, calendars, zines, brochures, and booklets. Starting with the study of fonts and lettering, they progress to creating structural and conceptually developed publications, as well as craft compelling visual narratives.

Victoria Makeeva. Bachelor's Degree. Work for the 2nd year
Victoria Makeeva. Bachelor's Degree. Work for the 2nd year
Sergey Ivanov. Bachelor's Degree. Work for the 2nd year
Sergey Ivanov. Bachelor's Degree. Work for the 2nd year
Yulia Propisnova. Master’s Degree. Work for the 1st year
Yulia Propisnova. Master’s Degree. Work for the 1st year

Motion Design

Students in this specialization gain a comprehensive set of competencies in communication and multimedia design. They master the basics of visual communication, creating corporate identities, multi-page publications, spatial designs, and work on 2D and 3D animations. They learn to work with branding through video and landing page formats.

Karmen Mandzhieva. Bachelor’s Degree. Work for the 3rd year
Karmen Mandzhieva. Bachelor’s Degree. Work for the 3rd year
Anna Bychkova. Bachelor's Degree. Work for the 3rd year
Anna Bychkova. Bachelor's Degree. Work for the 3rd year
Polina Paramonova. Bachelor's Degree. Work for the 2nd year
Polina Paramonova. Bachelor's Degree. Work for the 2nd year

Admission Requirements

Admission to the bachelor’s program is determined through a competitive selection procedure based on the level of English proficiency and a creative project assessment.

Program Details

Duration: 4 years
Language: English
Location: Saint–Petersburg, HSE University

Contacts:

  • Saint-Petersburg, Kantemirovskaya St., 3A, room 239
  • +7 (812) 644 62 12
  • abitur-spb@hse.ru
Mitya Kharshak
Academic supervisor
Mitya Kharshak
Anna Prischak
Program coordinator
Anna Prischak

Curators and Instructors

Mitya Kharshak

Mitya Kharshak

Head of the HSE ART AND DESIGN SCHOOL in St. Petersburg, coordinator of regional campuses and the international programs, graphic designer, founder and editor-in-chief of the "Projector" magazine.

Kseniia Malich

Kseniia Malich

PhD, Academic Supervisor of the Master's Program and senior lecturer  at the HSE ART AND DESIGN SCHOOL in St. Petersburg, architectural historian.

Fyodor Abroskin

Fyodor Abroskin

Curator of the "Communication Design" program at the HSE ART AND DESIGN SCHOOL in St. Petersburg, type and graphic designer.

Ivan Kulikov

Ivan Kulikov

Curator of the "Communication Design" program at the HSE ART AND DESIGN SCHOOL in St. Petersburg, founder and creative director of the design group and branding agency "Terminal Design".

Darina Polikarpova

Darina Polikarpova

Instructor of the "History and Theory of Design" course at the HSE ART AND DESIGN SCHOOL in St. Petersburg, film critic, curator of the "Invisible Film Festival".

Evgeny Grigoriev

Evgeny Grigoriev

Curator of the specialization "Typography and Multipage Design" at the HSE ART AND DESIGN SCHOOL in St. Petersburg, book designer.

Ilya Bannikov

Ilya Bannikov

Curator of "Communication Design" program at the HSE ART AND DESIGN SCHOOL in St. Petersburg, artist, designer.

Yuri Shtapakov 

Yuri Shtapakov 

Instructor of the "Art Practice" course at the HSE ART AND DESIGN SCHOOL in St. Petersburg, artist, book illustrator.

NEWS

ARIEL KOTZER: AN INTERVIEW ON AI AND ART

Ariel Kotzer is a designer whose career spans Jerusalem, São Paulo, NYC, and Tel Aviv. With a background in visual communication and architecture, he has created award-winning work for agencies like Pentagram and TBWA. Now, he brings his distinct vision to AI art, exploring its possibilities beyond traditional prompting. His work has been featured at Jerusalem Design Week, The AI Film Academy Awards, Artefact AI Film Festival, and Oculus Gallery NYC. While visiting HSE ART AND DESIGN SCHOOL in Saint Petersburg, Ariel Kotzer gave a lecture and joined us for an interview. He shared his insights on AI’s role in art and design, discussing its potential, limitations, and creative impact.

HSE Art and Design School at the ADCR Awards 2024

On October 10, the award ceremony for the winners of the Russian professional competition in the field of creativity, design and advertising ADCR Awards took place. This year, all the prizes in the Graphic Design / Product Design category were taken by our students. In addition, the HSE Art and Design School has once again become the School of the Year, and Leonid Slavin is the tutor of the year!

HSE ART AND DESIGN SCHOOL continues its collaboration with the Liszt Institute Moscow — Hungarian Cultural Centre

We are fortunate to continue our collaboration with the Moscow branch of the Hungarian Cultural Centre. It began in 2022 with a partner competition, which evolved into an exhibition the following year. Now, with the support of the Liszt Institute and PROGRAFIKA art space, we are pleased to host a lecture by Hungarian designer László Nagy.

HSE Art and Design School x Moscow City Tourism Committee: Global Talents in the Russian capital

Two major projects have been launched a result of collaboration between the HSE Art and Design School and the Moscow City Tourism Committee: The International Photo Exhibition for the BRICS Countries “Big Cities in Moscow” and The International Competition of Short Videos about Cities WOWMOSCOW, won by Takha Audyarahma from Indonesia. Her video will premiere on August 24 as part of the Moscow International Film Week program.

The winner of the International Competition of Short Videos about Cities WOWMOSCOW 2024

The International Competition of Short Videos about Cities WOWMOSCOW, held as part of the forum and festival Territory of the Future. Moscow 2030, has concluded. The winner was announced on August 15 at an official ceremony held at the VDNKh’s Cinema Museum. The winner is Takha Audyarahma from Indonesia.

Special prizes for participants in the International WOWMOSCOW Competition

The HSE ART AND DESIGN SCHOOL is happy to announce special prizes to be awarded to the participants in the International Competition of Short Videos about Cities WOWMOSCOW.

Finalists of the WOWMOSCOW International Competition of Short Videos about Cities

The finalists of the WOWMOSCOW International Competition of Short Videos about Cities have been announced. The competition was organized by the Moscow City Tourism Committee and the HSE Art and Design School as part of the forum and festival "Territory of the Future. Moscow 2030".

Shortlist for the WOWMOSCOW Video Competition about Cities

We are pleased to announce that a shortlist has been published for the WOWMOSCOW International Competition of Short Videos about Cities organized by the Moscow City Tourism Committee and the HSE Art and Design School as part of the forum and festival "Territory of the Future. Moscow 2030".

International Competition of Short Videos about Cities

The Moscow City Tourism Committee and HSE ART AND DESIGN SCHOOL invite young directors, animators, cameramen, and other authors working with video to participate in the International Competition of Short Videos about Cities. The contest is organized on the platform of HSE ART&DESIGN SCHOOL and the Institute of Creative Industries Development "Creative City" in the framework of the forum-festival “Forum Moscow 2030 — The Home of the Future”.

Oded Ezer's Visionary Typography: Artist Talk at HSE ART AND DESIGN SCHOOL in Saint Petersburg

On June 28, at the RASKROI space in St. Petersburg, Oded Ezer delivered a lecture focused on his numerous experimental projects, which lie at the intersection of typography and design, biology, and social phenomena.

Mitya Kharshak Delivered a Lecture at Bezalel Academy of Arts and Design

Mitya Kharshak, Head of HSE ART AND DESIGN SCHOOL in Saint Petersburg, presented a lecture on “Branding and Visual Communications of Cultural Institutions” at the Bezalel Academy of Arts and Design.

Design Day #2 in Yerevan

In April, HSE ART AND DESIGN SCHOOL and Russian-Armenian University (RAU) hosted Design Day #2 in Yerevan. The highlight of the event was a public talk moderated by Mitya Kharshak and Igor Gurovich, centered around the theme "Girl Power". Some of the brightest representatives of the contemporary Armenian design scene joined the discussion.

International conference THEORIES AND PRACTICES OF ART AND DESIGN: SOCIOCULTURAL, ECONOMIC AND POLITICAL CONTEXTS

HSE Art and Design School and HSE Doctoral School in Arts & Design invite to take part in the international conference «Theories and practices of art and design: sociocultural, economic and political contexts», will be held on April 10-12, 2024.

Mitya Kharshak hosted a communication design workshop at Chitkara University

In this year's edition, the focus of the event centred around the expansive domains of Art and Design, highlighting key disciplines including Animation, Communication, UI/UX, Fashion, Architecture, Interior Design, Media & Mass Communication, and Filmmaking.

Mitya Kharshak delivered lectures on branding and communication design at several Indian universities

Mitya Kharshak, the supervisor of HSE ART AND DESIGN SCHOOL in Saint Petersburg, recently embarked on a visit to India as part of an international delegation from NRU HSE. During this visit, he delivered lectures on branding and visual communications at esteemed institutions such as Subharti University, the Indian Institute of Arts & Design, the UPES School of Design, and LPU.

Posters by students and curator in the shortlist of the OITA Awards in South Korea

The results of The Oesol International Typography Award, the first annual typographic award, have been announced. Its shortlist includes the students of HSE Art and Design School, St.Petersburg, and Andy Martin, curator.

Projector. Turkish Design. Open presentation of a special issue of a design magazine in St. Petersburg and Istanbul

The new issue of the Projector magazine dedicated to Turkish design will be presented on September 13th in Istanbul by its publisher and editor-in-chief, the head of the HSE School of Design in St. Petersburg, a well-known designer Mitya Kharshak.

 

Students of the HSE Art & Design School on the short-list of Dieline Awards 2023

Case studies affiliated with the HSE Art & Design School were included on the short-list of Dieline Awards 2023. Alumni of the School Nikita Gavrilov introduced Beaky — a conceptual cosmetic brand that reimagines childhood-like bath time. Another work selected by the jury — Foodzilla — pet food packaging designed by the second-year student Zhenya Zhuk.

«Design is not all about work, it’s about the approach to solving life problems»

Misha Nekrasov, a graduate of the Communication Design profile in St. Petersburg, already during his studies managed to work with such brands as BMW, MINI, and the St. Petersburg Motorcycle Center. Now Misha works at the Creative Mind Bureau branding agency. In the interview, he told us about his creative and professional path, the principles of working with clients and gave some advice to young designers.

HSE in the ranking of the world’s best universities in the Art & Design category

According to the results of the prestigious world educational rating QS-2021, published on March 4, HSE has improved its position by entering the top 150 world universities in the Art & Design category and becoming the only Russian university listed in it.

Poster Every Day: international poster exhibition in St. Petersburg

A large-scale poster exhibition Poster Every Day is running at Brusnitsyn Arts District, St. Petersburg, until the end of the summer. The project is curated by Anna Gerasimchuk, the graduate of Communication Design. Basic course, HSE Art and Design School.

STUDENT WORKS

About HSE

51 000
students
7 000
professors and researchers
311
educational programs

HSE ART AND DESIGN SCHOOL is a subdivision of the Higher School of Economics National Research University, one of the leading universities in Russia, a participant of the majority of authoritative international educational ratings (QS, ARWU, Times Higher Education, U.S. News Best Global Universities Subject).

It’s not only a huge scientific laboratory, but a representative expert platform as well: the HSE personnel are actively involved in the key expert discussions, they are members of many collegiate and consultative bodies and are opinion leaders of the most important issues in the sphere of education, social policy, healthcare, demography, labor market, transport, public administration, and technological development.

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